Ford Focus ST
Working closely with 'Marketing International' Fords agency for dealer relations T3D produced a fully interactive 3 Dimensional Focus ST.
The Ford Focus ST interface enables users to inspect the car from all angles, sit in the drivers seat, watch an animated presentation, inspect exclusive features, view the car at night time with its exterior and interior lights, open and close all the doors and even change its colour.
3D Solutions - Object Viewer
Designed to be the next best thing to actually having the real object in front of you, Object Viewer enables users to fully interact and explore detailed 3D models of a product. As well as being 100% accurate in terms of scale, detail and finish, Object Viewer allows users to view products as 3D cutaways and in partial transparency, as well as change specifications instantly and build quotes as they go.
Features and Benefits
Key features and benefits of Object Viewer include:
Usable
- ‘Full web delivery’ and ‘full screen display’
- Web and user friendly – very small file sizes, low impact on bandwidth
- Versatile – can be used across multiple delivery platforms for a wide range of commercial and marketing applications
Engaging
- Involves and encourages user involvement and interaction
Relevant
- Ideal for design review and prototyping
- Ideal for pre-purchase product inspection
- Enables ‘try before you buy’
Representative
- Photo realistic, 100% accurate, fully scalable
- Ability to save configurations within models
Stimulating
- Involves the senses - heightens attention
Intuitive
- Ability to recreate/simulate normal and natural user behaviours and interaction
- Multiple methods of navigation
Effective
- Manages visitor expectation
- Improves conversion rates
- Improves venue familiarisation
- Improves brand image and attitude
- Increases intention to buy
- Reduces the perceived risk of buying online
- Increases website stickiness
- Provides brand differentiation
- Has ‘‘WOW’ factor
Viable
- Cost-effective
- Increases efficiency and improves communication
- Provides options in terms of use and delivery (re-usable)
- T3D can work from a wide range of client data
- Quicker project turnaround and lower development costs than that of other competing solutions
- Increases marketing ROI
Featured projects
- Ford Focus
- JCB Scraper
- Wheelchair
- Porsch 911
