Manchester City Centre - Oxford Road
Welcome to urbanviewer, T3D’s unique online public
consultation and marketing tool for council planning
departments, developers and architects.
Developed to improve and add value to the existing
planning and public consultation process,
urbanviewer addresses the key planning issues relating
to an application for a newbuilding or redevelopment of an
oldone,by clearly demonstrating its impact on the
surrounding environment.
3D Solutions - Urban Viewer 'Walk Around'
Aimed at councils, local authorities, property developers and architects, Urban Viewer is a web delivered CGI model based solution that enables the detailed mapping and modeling of every key building and landscape feature within an urban or for that matter rural environment. The result is a fully-immersive 3D model where visitors can effectively walk round a Town or City and enjoy natural interaction and movement within a 100% accurate and realistic virtual environment where buildings and landmarks act as the interface for end-user relevant information.
Models can feature information 'hot spots' that enable users to drill down into different levels and types of data covering demographic, commercial, infrastructure and logistical information, which can be further supported by multimedia tools including interactive case studies, video diaries, blogs, web cams, 3D animation, building swap, and voice-over narration.
Its applications are wide and include planning and public consultation, place marketing, tourism, environmental impact, emergency planning, multi-level information delivery, community development and environment familiarisation. Additional developments can include the integration of GIS (Geographic Information Systems), a computer system capable of capturing, storing, analysing and displaying geographically referenced information.
As an example, Urban Viewer can act as a highly effective online public consultation and marketing tool, designed specifically to improve and add value to the existing planning and public consultation process. As such, it addresses the key planning issues relating to an application for a new building or redevelopment of an old one, by clearly demonstrating its impact on the surrounding environment.
Features and Benefits
Key features and benefits of Urban Viewer include:
Usable and Accessible
- ‘Full web delivery’ and ‘full screen display’
- Web and user friendly – very small file sizes, low impact on bandwidth
- Versatile – can be used across multiple delivery platforms for a wide range of commercial and marketing applications
- Integrates into your current online ticketing system
Engaging
- Immersive active user experience
Relevant
- Ideal for planning consent environmental impact, environment familiarisation and virtual tours
Representative
- Photo realistic, 100% accurate, fully scalable
Stimulating
- Involves the senses - heightens attention
Intuitive
- Ability to recreate/simulate normal and natural user behaviours and interaction
- Enables natural interaction and movement within the virtual environment
- Multiple methods of navigation
Effective
- Manages visitor expectation
- Improves environment (built and landscape) familiarisation
- Improves place image and attitude
- Improves communication
- Increases website stickiness and value
- Supports effective online community development
- Provides brand differentiation
- Has ‘WOW’ factor
Viable
- Cost-effective
- Increases efficiency and improves communication
- Provides options in terms of use and delivery (re-usable)
- T3D can work from a wide range of client data
- Quicker project turnaround and lower development costs than that of other competing solutions
- Increases marketing ROI
- Offers multiple revenue generation opportunities
Featured projects
- Manchester City Centre
- Birmingham City Centre
Case Studies
- The Roundhouse
- Bridgewater Hall
